Achieve Excellence

About George A. Peterson

George A. Peterson is a Credentialed Professional and Certified Executive Coach with more than 20 years of experience in Human Resources, Talent Acquisition, and Behavioral Assessment within Fortune 100 organizations. He is passionate about helping individuals and organizations shift from a survival mindset to a thrive mindset.

George specializes in Wellness, Peak Performance, Leadership Development, and Adaptive Intelligence (AQ) Coaching, empowering individuals, leaders, and teams successfully navigate change, strengthen resilience, and unlock their full potential.

What Sets George Apart?

George’s mission is simple:
to create meaningful impact that changes lives.

He combines compassion, positive energy, and extensive corporate experience to make personal and professional growth both transformational and practical. His coaching approach helps people gain clarity, shift perspective, develop essential skills, overcome limiting beliefs, and experience breakthrough “AHA moments” that create lasting change.

George empowers clients to:

  • explore new possibilities

  • strengthen self-awareness

  • develop confidence and resilience

  • improve emotional intelligence

  • adapt to change effectively

  • take intentional action toward meaningful goals

His coaching style creates a safe, supportive environment built on trust, confidentiality, growth, and psychological safety.

Professional Background & Credentials

In addition to being an HR professional, author, and speaker, George is a Credentialed Professional Coach and an active member of both the International Coaching Federation (ICF) and the Center for Executive Leadership.

He holds a bachelor’s degree in Psychology and has earned multiple advanced coaching certifications, including:

  • ACC – Associate Certified Coach (ICF)

  • Certified Professional Coach (CPC)

  • Certified Master Coach (CMC)

  • Corporate Executive Leadership Certification (CEC)

  • Cognitive Behavioral Therapy (CBT)

  • Rational Emotive Behavioral Therapy (REBT)

  • Dialectical Behavioral Therapy (DBT)

  • Neuro-Linguistic Programming (NLP)

George’s Coaching Philosophy

George believes that success is not defined by hard work alone. True transformation happens when people:

  • expand their perspective

  • embrace adaptability

  • strengthen self-awareness

  • take intentional action

  • build emotional resilience

  • align their mindset with their goals and values

Through Adaptive Intelligence (AQ) and Thrive Mindset™ Coaching, George helps leaders, professionals, and individuals break through mental barriers, improve performance, and create sustainable growth in both their personal and professional lives.

He is deeply passionate about helping people navigate their Thrive Mindset Journey because he believes the right mindset can change your reality, accelerate growth, and help you achieve your goals while enjoying the process along the way.

His Vision

George’s vision is to help 1,000,000 people globally get unstuck over the next five years through coaching programs, courses, books, blogs, videos, speaking engagements, and strategic collaborations.

His mission is to empower people to thrive—not just survive—in every area of life.